NothingDiluted is a graphic design firm based out of the UK. The work is very pleasing, but I also really enjoy the "Nothing Manifesto" posted on their site.
It Reads:
"Years back I watched a man place a sign in a window, hand written on cardboard it read, soft and juicy 6 for a quid. People seen it and acted, brown paper bag after brown paper bag a mountain of peaches was finally levelled. Contented he removed the sign and shut up shop. Soon after I realised something very important if you've got a message, stick it in the window. The work that follows is a natural extension of this window as it occupies a place in the public forum. Whether the result of direct instruction or latent thought it exists to be comprehended, considered and responded to.
Like all good messages it employs engagement so as you pass by remember, soft and juicy 6 for a quid, cant be bad to that."
–Couldn't have said it better.
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